While Conway and others leading the project identify as Republicans — Conway supported former U.N. Ambassador Nikki Haley in the 2024 primary — some of the Republican Accountability PAC’s biggest donors are liberal. They include Linkedin co-founder and political mega-donor Reid Hoffman and the investor and philanthropist John Pritzker.

“Everybody understands that putting country first is more important than their partisan ideology or partisanship generally,” Conway said. “So we work with people across the aisle to create a pro-democracy coalition in this country.”

Republican Voters Against Trump was established in 2020 to convince conservatives to vote against Trump because of his anti-democratic tendencies. The group bought advertisements during the last presidential election as well as the latest midterm.

In 2022, for example, it ran ads opposing far-right state Sen. Doug Mastriano (R-Franklin) when he was the Republican gubernatorial candidate in Pennsylvania. Mastriano was a promoter of Trump’s lies about the 2020 election being stolen and even spent money apparently bussing supporters to Washington, D.C. ahead of Jan. 6, 2020..

Ahead of the current election, the group operated focus groups and controlled trials to find what messages were most persuasive to center-right voters who may agree more with Republicans than Democrats on many issues, but are concerned about another Trump term.

As of now, Republican Voters Against Trump plans to stay active through the rest of the election cycle. Conway estimates the group will spend a total of $50 million during the 2024 campaign.

“We want to create a surround-sound effect for these swing voters,” Conway said. “Whenever they turn on their TVs, or listen to the radio, or are driving around, we want them to see our billboards, we want them to hear our ads, we want them to see our ads.”

According to an Axios report, Pennsylvania is set to be the largest target for political spending by the Trump and Harris campaigns and outside spending groups supporting them this cycle. Both candidates would likely struggle to win the country without it.